Bright

BRAND REVAMP, BRAND GUIDELINES, LOGO CREATION, PACKAGING DESIGN

   

    The new bright product range follows a successful introduction of foodpanda’s house brand offerings on pandamart, which debuted as brightfields in 2021. Product offerings started with a handful of pantry necessities, including eggs, tissues and mineral water, and have since been expanded to cover a wider range of products, from fresh fruits like Thai coconuts to cleaning products like wet wipes

    Have a bright day!' That's the simple idea that drives our brand. We create products that spark joy and smiles, with the goal of bringing warmth and happiness into your home.

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   We bring brightness to life through distinct sub-brands! Each category – Bright Farms (vegetables), Bright Spots (household cleaning tools), and Brightyums (food and drinks) – has its own unique color scheme that reflects its purpose. This approach allows each sub-brand to stand out while maintaining a connection to our overarching message of positivity, symbolized by our bright and shiny design element used across all our visuals.

   

    Since Bright Brand products are exclusively available on the Foodpanda app, we've created promotional banner templates specifically designed for in-app use. These templates showcase the versatility of our bright and shiny design element, demonstrating its effectiveness not only for packaging but also across various applications and deliverables.

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