Identi-Tee

INTERACTIVE PRODUCT, CAMPAIGN, ILLUSTRATION

What if your clothes could tell your story? Inspired by a design challenge from RSA, we present Identi-Tee: a t-shirt that celebrates your life's journey. Identi-Tee features customizable badges that you can use to capture those unforgettable moments – big or small. These badges become wearable keepsakes, transforming your t-shirt into a unique tapestry of your experiences. Just like collectible scout patches, Identi-Tee allows you to express your individuality and showcase your most cherished memories, all while reducing clothing waste.

Customizable characters, a beloved feature for many, are also incorporated into Identi-Tee. These characters allow for the visualization of cherished memories and personal narratives. The result? A personalized memento, proudly worn, carried, or even shared – all on a single t-shirt.

Identi-Tee extends beyond mere entertainment, however. This initiative fosters both individual expression and sustainable fashion practices. Through the accumulation of customizable badges reflecting life's experiences, the lifespan of the t-shirt is extended. As memories accumulate, the t-shirt transforms into a richer tapestry, a cherished treasure that grows alongside its wearer.

Identi-tee | Worn with Pride from Roro Garry on Vimeo.

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