SMU Hangout

BRANDING, SOCIAL MEDIA, ACTIVATION

   

    SMU Hangout was a digital event designed to discover content creators among SMU students by encouraging them to upload videos featuring their favorite hangout spots and enjoyable moments spent with friends. The event focused on digital engagement and was organized during the COVID-19 pandemic to foster a sense of community and showcase students' creativity despite the challenges of the global situation.

    The event served as a platform for students to connect, share their experiences, and explore the SMU campus virtually. Participants were allowed to present their unique perspectives and personal stories while highlighting the various hangout locations around the university.

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