I create visuals and narratives that resonate with audiences' emotions and nostalgia, transforming everyday experiences into captivating stories and memorable visuals. Every day, I strive to spark joy and inspiration in those who encounter my ideas, turning the ordinary into the extraordinary.




PROFESSIONAL PROJECT



IDENTI-TEE

“AR BADGES TEE”
FASHION CAMPAIGN




BRIGHT

“FOODPANDA HOUSE BRAND” 




WIPWUP

“STREET THAI BAR & BISTRO”     
RESTAURANT BRAND IDENTITY






SMU FOODIE

“TASTE OF THE WORLD”    
SOCIAL MEDIA CAMPAIGN
& ACTIVATION





WORK FROM HEART

“PASSION & CREATIVITY DURING PANDEMIC”
MINI-SERIES VIDEO



 

MORNING

“ADVENT CALENDAR COFFEE PODS”
          PACKAGING DESIGN





CANINGHILL PIERS

“BY THE HILL, BY THE RIVER, BY THE CITY”
MOTION GRAPHIC VIDEO





JIDAI

“MANEKI NEKO IZAKAYA”    
RESTAURANT BRAND IDENTITY





MELI MELO

“TROPICAL MEDITERANIAN CAFE”    
RESTAURANT BRAND IDENTITY





CSA CYBER SANDRA

“REPORT CYBER INCIDENTS”        
MOTION GRAPHIC ANIMATION




SPARE HOPE

BEACON OF HOPE FOR THE HOMELESS
ACTIVATION





DBS DIGIBANK

“DBS CELEBRATION”            
IN-APP POSTER    








SMU HANGOUT

“GOOD SPOT, GOOD VIBE”    
SOCIAL MEDIA CAMPAIGN
& ACTIVATION






CREDO

“MEDICAL DIAGNOSTIC”
BRAND REVAMP





FOODS & GOODS MARKET

“REDMART HOUSEHOLD BAZAAR” 
EVENT

To design is to connect. The projects below are a reflection of that belief, showcasing my personal style across various mediums. These works result from connections with great people in my life, demonstrating how design can enrich our lives in countless ways.




PASSION PROJECT




Funky Bakmie - CS - Social Media
        CS. — 2023 — Inspired by the atom and cassette punk, I designed the poster event of Club Sando about food and music-to evoke the excitement of silver material cooling down after being molten, symbolizing freshness and rebirth.

This expresses my gratitude for the fresh and creative energy that Pak, Shabrina, and Ming bring to Club Sando, making each interaction with them feel like a new & bright beginning.




Star Wars “Din Groggu in Action” - Short Animation - Year 2021
       SW. — 2021 —This animated video is my tribute to the Star Wars films, which have provided me with immense inspiration for my creativity and introduced me to new friends. The process of creating this piece was almost meditative, as I paid homage to the films that have had such a profound impact on my life.





In Initiatives Art Book Fairs
        IN. — 2023 — In. began as a group of design students with big dreams. We've always taken pride in creating exceptional work for clients, but as artists, we wanted to share our passion projects. This initiative connects like-minded individuals, fostering growth within the design community through exploration, & learning.





Motion Graphic - Showreel - Year 2019
       MG. — 2019 — This marks the year I discovered motion graphics as my creative playground–a comforting escape that keeps me grounded. It has taught me to appreciate every second, movement, tempo, and rhythm, deepening my understanding and love for the art form.



MAXIMALIST SUPREMACY







 AMC Asia Mural - Mega Collab - Singapore
     AMCM. — 2020 — My first mural art project rekindled my love for traditional art. I collaborated with talented artists like Tobyato, Kezia Gabriella, DPLMT team, and fellow students Jia Zhen and Delaphy. We created an unforgettable experience, blending our artistic styles and forging lasting connections as a creatives/designer/artist.




A2000 x CS - Social Media
        CS. — 2023 — A collaboration between Club Sando and A2000 crew in Jakarta introduced a week-long pop-up event, combining food and music for a dynamic festival experience at the A3000 area. The visuals I designed to capture the vibrant and lively atmosphere of the event within the A3000 area. The pop-up event combined the best of both worlds – culinary delights and music entertainment – to create a unique and immersive experience for the customers.






“The History Maker” -  Motion Graphic
  THM. — 2021 — On Indonesia's Independence Day, I explored our nation's history and found that some key figures were often overlooked. I highlighted these unsung heroes to create a more comprehensive understanding of our journey to independence. 




RAJAH COURT VIBES







The Collectibles - NAFA GradShow - Branding - Art Direction
        SGDS. — 2020 — Together with my teammates Nick, Darren, Timothy, and Hakim, we created a collectibles-themed branding for our Graduation Show, portraying each student as a rare treasure with unique talents. We aimed to showcase their potential and make the event memorable for everyone involved..






Crane Style - CS -  Key Visual - IG Post
   CS. — 2023 —At Club Sando's pop-up event at Crane, the team has  found inspiration in iconic figures of P. Ramlee and Pai Mei, complemented by Batik elements in Silat martial art move, bringing people together to celebrate the festive season.






SIngapura Special - 1st Place for 48 Hours Challenge Category
Crowbar Awards 2019
       SGDS. — 2019 — To promote greater acceptance of these remarkable dogs within society, Singapore Special/Stray Dogs.

Emphasizing their inherent strength and resilience, much like the local community they represent. Through this new marketing 360 strategy, we aimed to reshape perceptions and foster a deep appreciation for the unique qualities these dogs possess.





BECAUSE MORE IS MORE